Exhibitor Registration

The Opportunity

Join us for the Ferraro Foods 2026 Mid-Atlantic Food Show | Cucina Rustica Then & Now on April 27, 2026 from 10 AM to 3 PM at Harrah's Resort Atlantic City. This one-day event brings together operators, supplier partners, and the Ferraro Foods team for a high-energy showcase of new products, menu inspiration, and execution-focused solutions. Vendors gain direct access to qualified operators, strengthen alignment with our sales divisions, and position their brands at the center of a day built to drive growth and opportunity.

Frequently Asked Questions

  • April 27, 2026 | 10 AM to 3 PM
    Harrah's Resort Atlantic City
    Vendor load-in will take place Sunday, April 26 and Monday morning prior to show open. Full load-in details will be sent to registered exhibitors.

  • The exhibitor deadline is April 4, 2026. Space is limited and booth space is not guaranteed after this date.

    • 10’ x 10’ Pipe & Drape

    • 7” x 44” Identification Sign

    • (2) Side Chairs

    • (1) 6-ft. Draped & Skirted Table

    • (1) Wastebasket

    • 20' x 10' (double booth) Pipe and Drape

    • Choice selection on floorplan

    • 7” x 44” Identification Sign

    • (2) Side Chairs

    • (1) 6-ft. Draped & Skirted Table

    • (1) Wastebasket

  • A booking link will be sent after your exhibitor registration form has been submitted and approved.

  • Additional booth items such as tables, linens, and furnishings can be ordered directly through Vista Convention Services. Visit this link to place orders:
    https://vistacs.boomerecommerce.com/Home/Pages/Security/Login.aspx

  • Electric services can be ordered through Encore. Place an order by following this link:
    https://eventnow.encoreglobal.com/myevents/result/index/show_id/5e26b6ed-cfef-f011-8406-7ced8d1abd8c/

  • Some samples may be cooked at the booth. Approved cooking equipment includes:

    • Panini Grills

    • Induction Cookers

    • Butane Stoves

    • Toaster Ovens

    • Sauté Pans (no oils or fats)

    • Sterno Warmers (must be properly enclosed and protected)

    Open flames, fryers and propane equipment are strictly prohibited.


  • Kitchen access is available for an additional fee. Vendors may request cooking assistance from Harrah’s chef, including runners to deliver samples to your booth. A kitchen request form must be completed in advance of the show.

  • Vendors may bring their own samples, which is preferred, or request that Ferraro deliver product on the sample truck Sunday afternoon. A shipping and handling fee will apply. Vendors who indicate on their sign-up form that they need Ferraro to supply their samples will receive a sample order form prior to the event.

  • Cold and frozen samples will remain on the Ferraro truck until retrieved by a representative from your company. Dry samples will be delivered directly to your booth once the truck arrives.

    Samples may be retrieved:

    • Sunday, April 26 | 12 PM to 5 PM during vendor load-in

    • Monday, April 27 | starting at 6:30 AM

    Samples being prepared by Harrah’s culinary staff will be delivered directly to the kitchen team.

  • Vendors who bring their own product may store items on the Ferraro truck. All samples must be clearly labeled with company name and booth number. Vendors are responsible for their own product. Ferraro is not responsible for lost or misplaced items.